Marketing is the driving force of every successful business unit today. As the global village has an increasing number of conscious customers, the demand for well-marketed products and services is increasing more and more. And with this has increased the need for people who are experts in marketing techniques who, with their knowledge and skills, can keep corporate organizations abreast of the latest developments in the field of marketing. These organizations look for marketing managers who bring innovative concepts to the table backed by analytical skills and application skills.
To get a solid marketing background, a PGDM in Marketing is of paramount importance. A Graduate Diploma in Management (Marketing) program is designed to give you a 360-degree understanding of the various aspects of marketing and its nuances and technicalities. Prepares you to become an accomplished marketing manager, able to meet the needs of various companies, brands, and clients to help businesses prosper. With a PG Diploma Marketing, you will have a better understanding of the long-term vision of organizations, be able to better analyze and assess the market environment, formulate strategies and implement plans to achieve organizational goals.
All the Top MBA institutes in India have this course in their program list. The program builds candidate confidence by inspiring a global vision. It helps develop interpersonal and teamwork skills in an individual. Improve your abilities to anticipate and manage change. It makes candidates strong enough to be able to make decisions under an environment of risk and uncertainty, especially in the area of global marketing. It also sharpens an individual’s communication and presentation experience.
Consequently, the PGDM in Marketing teaches students from the basics of marketing to specialized topics and gives them insight into the dynamics of the business environment. The curriculum is designed with current and emerging issues in business as well as management in mind, with particular reference to global marketing. Students have the opportunity to run live projects and have to link up with a commercial company as interns for practical project work as part of regular courses. Industry interaction and on-the-job experience are things the program allows you to have an advantage with.
The duration of a PGDM Marketing course is two years. You must have a bachelor’s degree in any discipline with 50% grades in total. Postgraduate final year students can also apply. Admission is generally through GD and Interview after a good CAT/MAT/XAT/ATMA score.
As an MBA in Marketing Management or PGDM Marketing You have several career options open to you. You can enter corporate marketing, product and service marketing, e-marketing, social marketing, retail and media marketing, etc. This is the most diverse and always highest paying career option. This field provides you with rapid career growth.